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Marketing
an Online Business continues...
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Pay-Per-Click
Advertising
Advertise wisely and effectively through Pay Per Click Search
Engines. This method is highly effective at getting targeted
visitors if use correctly. A really good book discussing
this method in-depth is "The Definitive Guide To Google
Adwords" by Perry Marshall that focus on Google Adwords
advertising. Another one is "Master The Pay Per Clicks
Teleseminar" by Willie Crawford which was released
in June 2004.
Here
is the list of the top Pay Per Click Search Engine:-
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Write
And Submit Article To Ezine In Your Industry
Write
a quality article in the area of your expertise and submit
it to the ezines, internet publications or directories for
the specific industry with your ".signature file"
attached on it for possible publication at the respective
sites. This is a very effective way to be recognized and build
credibility in your industry.
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Matt
Hughes from Sellingwhiz.com had put up
a comprehensive course on how to sell online for small business
owners. Although the course is a little bit pricey, this comprehensive
training can help anyone who is serious about starting his
own online business.
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Business
Task Automation
This is not a marketing method but a relatively important
aspect of sucessfully managing your online business. Once
you have an up and running e-commerce business you'll know
that there's a lot of task need to be done daily, weekly etc.
There are a lot of tools and software available to simplify
majority of this daily repetitive tasks. Even if you have
personnel assigned for these tasks, you'll save a lot of man-hours
and improve general productivity level. What more if you are
running a one person home based operation. The precious time
should really be used to manage and grow your business, not
doing the daily clerical task.
Marlon Sanders, a renown internet marketer had develop
The Web Business Operations Manual that help to automate
an extensive administrative task aspects of customer
services and running a business. You still may
not need to hire any staff with this really handy system.
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Website Structure And Features
It is essential to make sure your targeted visitors really have
warmth and enjoyable experience browsing through your site.
Basically, you need to build a website that is:-
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Organized.
The site structure, menu bar, side bar, bottom menu and
color should be uniformed on all pages of the site.
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Easily
navigated. A site that is organized, possibly with a
maximum of three point clicks, clear navigation structure
and buttons will reduce the confusions to the visitors.
This in turn will result in better surfing and possibly
shopping experience to the visitors.
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"Sticky"
and unique. In other words, try to make your site valuable
and unique to the targeted audiences such as providing valuable
information in the areas of their interest, additional resources
and tools that would be helpful to them. Make the site stand
out from the crowds.
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The
site should be trusted by the audiences. It should not
appear to be hiding anything back.
This includes:-
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Bold
company information complete with address and (if possible)
telephone number - this is to show that the website
is owned by a legitimate business entity.
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Clear
order fulfillment information - shipping info and delivery
methods
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Provide
secure transaction mode and in processing personal financial
information
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Clear
refund policy
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Clear
Terms of Usage, Privacy Policy and appropriate Disclaimer.
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Appealing
to visitors including being lively and current. Add
interactive capability such as live support on the site.
This certainly would increase the visitors trust and
have positive browsing experience on your site.
Some of the popular live support or chat providers include
BoldChat.com
and Xencoders.com.
"It
is important to note that there is no one standard way to present
and market your site and which also applied to all websites. In
other words, there is no magic formula that works for all.
Various factors have to be taken into account such as the product
or service that you are selling, your target market and audiences'
needs and expectations and your industry general expectations."
As promise, here we suggest the best reading materials we had
come across that can greatly help to cut through the learning
curves, have better understanding on how to effectively market
your business on the internet and start implementing the right
way.
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Web
Marketing Today Premium Edition. This is an e-commerce information
treasure. A highly acclaimed subscription based newsletter run
by Dr. Ralph Wilson that covers a wide spectrum of ecommerce
issue. It’s one of the best internet resources to learn, keep
current and be well-informed of the latest trend and outlook
including issues that shape the ecommerce industry. There’s
also a free newsletter - Web Marketing Today Weekly Issue that
discuss a more general aspect of Internet Marketing matters.
It has more than 100,000 subscribers worldwide.
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Make
Your Net Auctions Sell - The Masters Course. Sydney Johnston,
a well-respected expert in the internet auction world, (who
literally has made thousands of dollars from online auctions)
shares her knowledge and experience in this ebook. She discuss
how to build a real internet based business through online auctions
that requires minimal cost and practically risk free entry into
e-commerce. It is high in value but available for free now from
SiteSell.com and its associate sites.
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